Saturday, April 29, 2006

Apple DVR? Not likely.

____Many people have speculated that Apple would release a DVR, perhaps bundled with the Mac Mini. I however find this highly unlikely for numerous reasons. First, lets look at what Apple has done in the past few years. They have created a very good name for themselves by creating and implementing the iTunes music store. They've done so well enough to sell more online music and videos than ever before, they have essentially revolutionized online music/video distribution. Okay, so now Apple is selling music, tv shows, and one movie so far, they are the largest distributer of podcasts in the world. They currently have over 70 percent of the personal digital media players in the world with the various iPod versions.

Blue apple w- tivo copy

____Now, wouldn't it be great to add to Apple's wonderful arsenal of beautiful products a built in DVR? Then you could automatically record all of your favorite shows that you're already paying for with cable and satellite and watch them at your convenience. Great, sounds awesome, but here's where this concept falls apart real fast: Apple makes tons of money off you buying tv shows at $1.99 a pop, why would they then make a device that lets you get your favorite tv shows for no additional cost to your existing cable bill? If Apple were to introduce a DVR it would cut out a major portion of their revenue. The only solution I have for why Apple would do this is to increase iPod sales.
____Only time will tell what Apple will decide to do, but for now I'm putting my money on no Apple branded DVR unless another major company (Dell, HP, possibly MS) came out with an integrated DVR component.
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